The Essence of Engrish
Japanese-English, or Engrish, adorns every other physical object in Japan, from clothing to billboards to candy. It’s near impossible to avoid the omnipresent poetic flourishes painted on the side of pachinko parlours and gas stations, and has even inspired several websites dedicated to documenting the phenomenon, including an online store that sells various items emblazoned with reproduced Engrish phrases.
Westan toilets and soft dinks are not limited to the realm of printed text, but also find their home in spoken communications. A ‘biking lunch’ isn’t a midday meal on a bicycle, but an all-you-can-eat buffet (spelled Viking and derived from smorgasbord, go figure). Shorts are called ’short pants’, lest you get confused with something else that is short, and ‘expat’ is apparently something you shoot at (this one I still haven’t figured out). Whether the Engrish is spoken or printed, native speakers are enchanted with the new linguistic configurations that confront them day in and day out (or at least I am).